With a PhD in zoology from Cambridge University, Loki Osborn went to Africa intent on saving elephants. But after he got there in the mid-1990s, he realized the problem isn't too few elephants, but too many.
So what is a professionally-trained friend of elephants to do?
If you're Osborn, you go back to your roots. He originally hails from Louisiana and is a member of the Mcllhenny family, which makes Tabasco Sauce. "I grew up with chilies," says Osborn, 41. "I'm kind of obsessed by them, actually." Of course, he is also pretty obsessive about elephants. He knew, for instance, that the elephant trunk is around 130 times more sensitive than the human nose. He could imagine what it would be like breathing in chili pepper with a probiscus like that. And he started to imagine what a boon it would be if he could persuade African farmers to grow chilies.
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